Model for Change
Model for Change is an exhibit which focuses on women in Atlanta who were prominent activists and role models fighting for change during the civil rights movement.
These women are being celebrated for their unique legacy in Atlanta as well as demonstrating the values we have identified as exemplary traits in an activist and role model. The following poster series establishes the five values of a role model we observed to be most impactful. For each poster, we provide information about a civil rights activist whose actions best demonstrate that value.
However, the accomplishments of these women cannot be encapsulated by just one value. A truly inspirational role model will exemplify multiple values through their actions. To learn more about the accomplishments of these women in the context of civil rights in Atlanta, we invite you to scroll through our interactive digital timeline.
While the changes these activists fought for occurred in the past, the values they demonstrate provide a model for making a change in the present and future. We encourage you to think about how you can use these values as a model for making a positive impact in the world today.
illustration of materials about McPheeters and Clayton, idea generation, discussion of the whole design
Adobe Illustration, photoshop
Repeating Prototyping & Evaluating
The main inspiration for choosing to focus on the five values came from another project where an Atlanta-based icon was celebrated for his accomplishments in Advocacy, Education, Leadership, Resistance, Freedom, and Legacy. We felt analyzing a person through these types of categories would be more meaningful than simply re-stating facts about their life. We ended up adopting the values of Advocacy, Education, Leadership, and Legacy while adding Community because it was a better fit for the women in our project; the intention was to show “who” these women were, not just “what” they were.
Another theme we wanted to focus on was “using the past to inform the present and change future”. The five values also work well into this theme because they are timeless. People today can look at how the women exemplified leadership or advocacy in the context of their time, and hopefully be inspired to do something positive in a similar fashion.
The process was mainly divided into three phases:
1. Amalgamation, 2. Refinement and Re-focus, and 3. Models for Change.
Amalgamation was the step that we collected and selected materials to generate the content for the posters and the digital artifact.
Refinement and Re-focus were the steps that we made our content more consistent based on the feedback. We kept revolving the content and the form of the of the posters and the digital artifact. We aimed to make these two parts support each other to offer a better experience.
Models for Change was the finalization part of our design, including renaming the exhibition, adding an introduction paragraph, rewording the question in the banner and considering about the placement of the materials in the physical space.